Working Paper · 2024

Ethics and Illusions: How Ethical Declarations Shape Market Behavior

John Manuel Barrios, Jeremy Bertomeu, Radhika Lunawat & Ibrahima Sall

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We study how ethical declarations shape market behavior in a laboratory setting. A privately informed seller observes an asset value and issues a report before a first-price auction. Bidders see the report and submit bids. Misreporting is costly to the seller (quadratic in the bias). In one treatment, sellers must sign an ethical statement that the report is truthful before trading. The design is pre-registered; roles rotate and matching is random.

Signing an ethical statement does not meaningfully reduce sellers’ misreporting. It shifts beliefs: bidders place more weight on reports and bid more aggressively, moving surplus toward sellers. Bidders do not fully undo reporting bias and, when the ethical statement is present, learn more slowly about the seller’s strategic behavior. Using a structural model of heterogeneous lying costs, we show that markets would be more price-efficient if bidders rationally internalized the distribution of lying costs. Disclosure interventions aimed at enhancing ethical conduct need not reduce bias and can disadvantage bidders. We introduce “ethical noise”: shifts in beliefs without corresponding shifts in behavior that distort market outcomes.

No Meaningful Change in Seller Behavior

Requiring sellers to sign an ethical statement does not meaningfully reduce misreporting. Average seller bias is $4.11 with no ethical statement and $5.65 under mandatory signing—so signing does not reduce misreporting, and the $1.85 gap, if anything, runs the wrong way. The statement is effectively cheap talk for sellers in the experiment.

Belief Shifts and Surplus

When the ethical statement is present, bidders place more weight on reports and bid more aggressively. Surplus moves toward sellers. So the intervention changes bidders’ beliefs and the terms of trade, not sellers’ conduct.

Bidders Don’t Fully Undo Bias; Slower Learning

Bidders do not fully correct for reporting bias. In the baseline, winning bidders overbid by an average of $11.87. Without an ethical statement, bidders’ prediction error falls by $0.23 per round; when the seller has signed, learning is statistically indistinguishable from zero. Disproportionately, auction winners are bidders who assumed the seller was honest.

Ethical Noise

We define “ethical noise” as shifts in beliefs without corresponding shifts in behavior that distort market outcomes. Disclosure interventions aimed at enhancing ethical conduct need not reduce bias and can disadvantage bidders. A structural counterfactual suggests markets would be more price-efficient if bidders rationally internalized the distribution of lying costs.

Figure 1: Key Results and Treatment Effects
Left: dollar magnitudes in the auction—average seller report bias is $4.11 with no ethical statement and $5.65 under mandatory signing (difference +$1.85, in the wrong direction), while winning bidders overbid by $11.87 in the baseline. Right: bidders’ prediction error falls by $0.23 per additional round when no ethical statement is signed (significant at the 1% level), but shows no significant round-over-round learning once the seller has signed (between-regime differential of $0.17 per round, significant at 5%).
Figure 1: Ethics and Illusions key results — seller report bias, winner overbidding, and bidder learning per round
Figure 2: Experimental Design and Ethical Noise Mechanism
Top: the four-stage experimental flow from the seller observing the true asset value through the first-price auction. Bottom: comparison of the baseline (no ethics) and treatment (ethics statement) conditions. Ethical statements do not change seller behavior but shift bidder beliefs upward, creating “ethical noise” that disadvantages bidders. In the baseline, winning bidders overbid by an average of $11.87.
Figure 2: Experimental design and the ethical noise mechanism

We provide laboratory evidence on how ethical declarations affect a canonical misreporting setting: a seller reports, then bidders compete in a first-price auction. The intervention—a mandatory ethical statement—does not improve reporting; it shifts bidders’ beliefs and worsens outcomes for them. That is the “ethical noise” mechanism. The result is relevant for disclosure policy: interventions aimed at enhancing ethical conduct need not reduce bias and can disadvantage counterparties who place too much weight on the declaration.

We estimate a structural model of heterogeneous lying costs and show that price efficiency would be higher if bidders rationally internalized the distribution of seller types. The design is pre-registered (Open Science Framework). The paper speaks to the gap between rational-expectations benchmarks, where biased reports are fully undone, and actual inference in markets with heterogeneous ethics.

Barrios, John Manuel, Jeremy Bertomeu, Radhika Lunawat, and Ibrahima Sall. “Ethics and Illusions: How Ethical Declarations Shape Market Behavior.” Working Paper, 2024.
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